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ADMIN 2018. 08. 16.  
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   제목: Google to Sell Zagat to The Infatuation, an Upstart Review Site


Google to Sell Zagat to The Infatuation, an Upstart Review Site


By MICHAEL J. de la MERCED MARCH 5, 2018

An array of Zagat guides at the publishers offices in New York City. Zagat will change hands again, with ownership going to an upstart restaurant review company. Credit Michael Falco for The New York Times

When Google agreed to buy Zagat for $151 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age.

Now ownership of Zagat will change again into the hands of an upstart restaurant review company that has harnessed smartphone apps, an Instagram hashtag and a texting recommendation service as parts of its path to growth.

That company, The Infatuation, announced on Monday that it would buy Zagat from Google. It did not disclose the amount.

밐ow often does an iconic brand like Zagat become available? Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview. 밯hen you think about its history and what Zagat means to so many people, it뭩 a huge opportunity.





The deal will bolster the profile of the nine-year-old The Infatuation. But it also raises questions about whether Zagat, once the 800-pound gorilla of restaurant recommendations, can remain relevant when a slew of younger digital competitors have emerged and thrived.
Continue reading the main story



Founded by Tim and Nina Zagat as a survey of their friends opinions on New York City eateries, Zagat and its quotation-mark-laden reviews appearing in the company뭩 distinctive burgundy-colored guidebooks once made the publisher synonymous with searches for restaurants.

Then Google bought the company under the direction of Marissa Mayer, who went on to become Yahoo뭩 chief executive to integrate it into its mapping service. Life under Google has sometimes been rocky for the business, including a de-emphasizing of Zagat content in favor of Google뭩 own collected recommendations.

In 2016 Google unveiled a new look for Zagat뭩 website and an app that provided suggestions based on users locations and the time of day.

밵agat has helped us provide useful and relevant dining results for users across our various products, Jen Fitzpatrick, a vice president of product and engineering at Google, said in a statement. 밫he Infatuation is an innovative company that will be a terrific home for the Zagat brand.

Selected articles from The New York Times
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