:::::::::: 글로벌번역통역센터 ::::::::::
 
 
 



 
 
> 고객지원센터 > News & Notice
ADMIN 2018. 05. 28.  
LIST  MODIFY  DELETE  WRITE  REPLY 
   제목: Google to Sell Zagat to The Infatuation, an Upstart Review Site


Google to Sell Zagat to The Infatuation, an Upstart Review Site


By MICHAEL J. de la MERCED MARCH 5, 2018

An array of Zagat guides at the publishers offices in New York City. Zagat will change hands again, with ownership going to an upstart restaurant review company. Credit Michael Falco for The New York Times

When Google agreed to buy Zagat for $151 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age.

Now ownership of Zagat will change again into the hands of an upstart restaurant review company that has harnessed smartphone apps, an Instagram hashtag and a texting recommendation service as parts of its path to growth.

That company, The Infatuation, announced on Monday that it would buy Zagat from Google. It did not disclose the amount.

밐ow often does an iconic brand like Zagat become available? Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview. 밯hen you think about its history and what Zagat means to so many people, it뭩 a huge opportunity.





The deal will bolster the profile of the nine-year-old The Infatuation. But it also raises questions about whether Zagat, once the 800-pound gorilla of restaurant recommendations, can remain relevant when a slew of younger digital competitors have emerged and thrived.
Continue reading the main story



Founded by Tim and Nina Zagat as a survey of their friends opinions on New York City eateries, Zagat and its quotation-mark-laden reviews appearing in the company뭩 distinctive burgundy-colored guidebooks once made the publisher synonymous with searches for restaurants.

Then Google bought the company under the direction of Marissa Mayer, who went on to become Yahoo뭩 chief executive to integrate it into its mapping service. Life under Google has sometimes been rocky for the business, including a de-emphasizing of Zagat content in favor of Google뭩 own collected recommendations.

In 2016 Google unveiled a new look for Zagat뭩 website and an app that provided suggestions based on users locations and the time of day.

밵agat has helped us provide useful and relevant dining results for users across our various products, Jen Fitzpatrick, a vice president of product and engineering at Google, said in a statement. 밫he Infatuation is an innovative company that will be a terrific home for the Zagat brand.

Selected articles from The New York Times
LIST  MODIFY  DELETE  WRITE  REPLY 





전체글 목록 2018. 05. 28.  전체글: 667  방문수: 2022436
 공지  정규직,계약직,프리랜서직 모집 
667   Rohatyn criticized for exploiting BHC franchisees
666   Uber shutting down self-driving operations in Arizona
665   China Considers Ending Birth Limits as Soon as This Year
664   Hedge Fund Returns Rose in April for First Gain Since January
663   Tycoon Gupta to Target Australia in Financial Services Expansion
662   Xerox Scraps $6.1 Billion Fujifilm Deal in Victory for Icahn
661   What Happened in the World Economy This Week and What It Means
660   Walmart's Biggest Deal Ever, Announced by SoftBank뭩 CEO
659   Australia Plots Early Return to Surplus by Defying Global Forces
658   Apple Earnings Show Growing Immunity to Smartphone Malaise
657   OPEC Cuts May Go Even Deeper as Another Member Sees Output Slump
656   American Brands at War With Alibaba Over Visibility, AP Reports
655   Lunar Space Station Is Almost Here
654   Philippine Stock Woes Mount as 2018 Losses Pass $20 Billion Mark
653   Malaysia's Managed Election Obscures Growing Schisms
652   Nazi-Looted Art Ordered Returned to Holocaust Victim's Heirs
651   China Vows to Fight Trump Tariffs 몋o the End as Tension Rises
650   Anti-China Tilt in Australia Is Shortsighted
649   China's Financial Opening Isn't Quite What It Seems
648   Asian Stocks Show Resilience After U.S. Tech Slump: Markets Wrap
647   Samsung sets up design innovation center
646   Nissan and Renault in Talks to Merge, Create a New Company
645   Bolton accuses North of buying time with talks
644   Genesis' first concept EV to make debut in New York
643   McDonald…s announces major environmental goals for 2030, sending a signal to the restaurant industr
642   How the Facebook-Cambridge Analytica Saga Unfolded
641   Making Sense of the World's Cryptocurrency Rules
640   Metal Tycoon to Leapfrog Elon Musk With World's Biggest Battery
639   The Bitcoin Fad Is Fading뾣or Now
638   At $232 Billion, World's 3rd-Largest Oil Major Looks Cheap
RELOAD VIEW DEL WRITE
1 [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] 23