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ADMIN 2018. 05. 28.  
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   제목: McDonald…s announces major environmental goals for 2030, sending a signal to the restaurant industr


McDonald…s announces major environmental goals for 2030, sending a signal to the restaurant industry


by Rachel Siegel
March 21,2018




McDonald…s announced a set of green initiatives to achieve by 2030. (Gene J. Puskar/AP)

The golden arches got a little greener this week. Or at least, they will by 2030.

McDonald…s announced a set of targets on Monday for reducing greenhouse gas emissions, the effect of which the company compared with taking 32 million cars off the road for one year. Those goals include reducing emissions from McDonald…s restaurants and offices by 36 percent by 2030, compared with 2015 levels. The targets also include a 31 percent reduction in emissions intensity (measured per metric ton of food and packaging) across its supply chain over the same period.

Beyond the altruistic merits of green initiatives, analysts and climate change experts say the move by one of the world…s most dominant restaurant chains reinforces the idea that companies can…t afford to ignore customer interest in their carbon footprints, or that of their cheeseburgers.

¨Where McDonald…s goes, usually the rest of the restaurant industry eventually follows,〃 said Sara Senatore, a senior research analyst at Sanford C. Bernstein & Co., who focuses on the restaurant industry. ¨It…s hard for other companies not to follow suit eventually.〃




Senatore pointed to past examples when McDonald…s has taken a stance on social-responsibility issues, including when the chain transitioned to antibiotic-free chicken.

Rivals that fail to match efforts can wind up regretting their decision.

¨It starts to be something that works against you,〃 Senatore said.

Though hardly alone, McDonald…s core products 좿 the burger or sandwich 좿 present their own environmental issues. According to the World Resources Institute, a research organization, more than three-quarters of all agricultural land is used to produce meat and dairy. One third of all the water used to produce meat and dairy is for beef. In fact, if the world…s cattle formed a nation, WRI says, it would be the third-largest greenhouse gas emitter after China and the United States.

In its announcement, McDonald…s said it would reach its targets through energy-efficient kitchen equipment, LED lighting, sustainable packaging, recycling in restaurants and investing in sustainable agricultural practices. The company noted that beef production, restaurant energy usage and sourcing, packaging, and waste account for roughly 64 percent of McDonald…s global emissions. The company did not name specific changes to its menu to reach its environmental goals.




McDonald…s also became the first restaurant company to set targets approved by the Science Based Targets initiative, which helps companies determine goals for reducing emissions. Hundreds of other companies have committed to setting targets or have had their targets approved. Those companies represent industries from pharmaceuticals to real estate and include the likes of Walmart and PepsiCo.

McDonald…s sheer size 좿 37,000 locations in more than 100 countries 좿 is an encouraging sign for global climate change action, said Cynthia Cummis, director of private sector climate mitigation at the World Resources Institute, which is a partner of the Science Based Targets initiative. Unlike many of its competing chains, McDonald…s exercises a unique dominance over the beef industry, she said.

¨With the need to feed a growing population and the growing demand for protein, how are we going to meet that need in a sustainable way?〃 Cummis said. ¨I think that…s where McDonald…s needs to play an important role.〃

Selected articles from The Washington Post





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