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   제목: Genesis' first concept EV to make debut in New York

Genesis' first concept EV to make debut in New York

March 26, 2018


Hyundai Motor's premium brand Genesis's hydrogen-powered GV80 concept SUV revealed last year / Courtesy of Genesis
By Nam Hyun-woo

Hyundai Motor's premium brand Genesis will unveil its first electric vehicle (EV) concept car at the New York International Auto Show.

According to multiple sources, the concept EV will be a coupe-style grand tourer, which will be on show at the auto show from March 30 to April 8.

"The concept car is expected to be distinctive, with its design highlighting Genesis' philosophy of dynamic elegance," a source said.

With expectations the concept EV could provide a glimpse of the design of Genesis' future EV lineup, Hyundai Motor did not confirm whether the concept car would provide a preview of its EVs, but added the vehicle would be "a noteworthy barometer," given that Genesis will release a high-performance electric coupe in 2021.

Genesis is developing the 2021 electric coupe, which will be able to travel further than 500 kilometers on one charge. It will be Genesis' first EV.

The brand also is striving to come up with a versatile EV platform, in a bid to expand its EV lineup. With the platform, which will be the power train for EVs, the automaker will be able to apply various batteries to various cars without development costs for each one.

A growing number of luxury car brands are considering EVs or other non-fuel vehicle lineups as essential, because more countries, especially the U.S., China and European nations, are introducing tougher emission rules, while luxury cars have higher engine displacements.

"Due to regulations on fuel efficiency and mandatory requirements to produce green cars, a brand that has low sales in EVs or plug-in hybrid EVs (PHEVs) may face difficulties selling fuel-burning cars," another source said.

Genesis is also joining the bandwagon, planning to roll out more than four eco-friendly vehicles by 2025.

Genesis head Manfred Fitzgerald has earlier said the brand will add PHEV models to its lineup in 2019 and will release an EV in 2021.

"Genesis has to be successful in the European and Chinese markets, which are the mainstream markets of luxury cars," an industry official said. "The Rich EV and PHEV lineup will help the brand in Europe and China."

Hyundai Motor will also unveil its new fourth-generation Santa Fe SUV at the show for the first time in North America. The Santa Fe is the second best-selling Hyundai vehicle in the U.S., with 17,151 units sold in the first two months of this year.
The new version will go on sale in the U.S. as soon as this summer.

Also in the pipeline is a U.S. showcasing of the Kona Electric subcompact SUV. The full EV was unveiled at the Geneva International Motor Show in Switzerland this month.

Selected articles from The Korea Times
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